What screen resolution should I use?

I get this question often. Or variations of it such as "is it safe to expand my site to 1200px now?"

According to W3Scools, as of January of this year, about 13% of all internet users are still on 1024x768, which is a high enough proportion to make me play it safe and set the max width at 980px so that these folks can see the site OK. If you go any higher, these people will have to scroll sideways, which is traditionally a major "no-no" (simply because it's annoying.)

However, you should check your own stats to see what percentage of YOUR visitors have that resolution, because your demographic segment may very well be different from the average.

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What to expect when your redesign goes live

At Y-Times we roll out new designs, redesigns and other major upgrades to Yahoo stores on a fairly regular basis. Some of the main questions our clients ask are how to prepare for a roll-out and what to expect in terms of SEO and conversions when the changes go live? For any functional Yahoo store how well the site ranks and how well it converts are probably the two most important metrics. Since pretty much ANY change you make to any page can potentially alter either or both of these metrics, merchants may understandably feel nervous about far reaching alterations to their sites. However, when those functionality and design changes and additions are done right, there is really very little to fear. First off, what does it mean for a design or redesign to be "done right?" From the technical stand point, search engines look at the underlying structure of your site (the HTML, and increasingly also the CSS and JavaScript code) to try to extract information and meaning from i

Pre-Season Checkup

With the holiday shopping season fast approaching it's a good idea to do a general checkup on your store to be sure it's ready for prime time. Below are a few things you would want to check, along with a few add-ons that are not too major in scope, but which are often neglected and give you an edge over your competition. Can you Search and Order? Every time we do anything major in a store we test two things: whether searching and adding to cart/ordering works. You can have nice, flashy pictures, cool animation effects, a very quick loading site, anything, but if the store search is broken or you can't add to the cart or can't check out then an ecommerce site is worth nothing. Can you Order? Chances are if your checkout was completely broken you'd know about it by now, but it doesn't have to be totally broken in order to scare away potential customers. So go ahead, go to your site and first do a search and make sure it works. Then, add one or more products

CPR for a Yahoo Store on Google's Supplemental Index

Recently a client of mine came to me and said that most of his store pages disappeared from Google, and he did not do anything to make this happen. I was a bit skeptical, so I went to Google, did a search on his store, and sure enough, there were only two pages indexed, his home page and his site map (ind.html) page. The rest were in the supplemental results, which means that Google thought the rest of the pages were not much different than these two pages. When I looked at the supplemental results, the little excerpts under each link were exactly the same, and I also noticed that what Google showed under each result was actually text from the ALT tags of the header image. I looked at some of these pages in my client's store, and they were actually different. This was a bit puzzling, but then I thought perhaps Google saw that the header and left navigation was the same throughout the site (which is pretty normal), but that the text that made each page different was too far down ins

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