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Showing posts from February, 2015

You can't afford not to have a mobile-friendly Yahoo! store

Mobile traffic/e-commerce is here to stay. Three to five years ago mobile e-commerce was a small blip on analytics screens. Back then analysts predicted the trend to grow, and early adapters jumped the gun and either went for a dedicated mobile solution (in addition to their main site,) or a mobile app. Responsive design was really not part of the every day conversation among online retailers or web designers.

Fast forward to 2015 and - depending on whose statistics you read - between 15 - 50% of traffic to e-commerce sites come from mobile devices. Look at your Google Analytics and check out the "Mobile" menu option. You'll see what percentage of your traffic now comes from mobile. You can also see how much revenue or conversion you get from mobile. (If you don't have that info it means that e-commerce tracking is not set up in your Google Analytics. Contact www.monitus.net; they offer such a solution with a bunch more bells and whistles for Yahoo Store…